Job Title: Sales Associate
Department: Sales Department
Supervisor: Sales Manager
Summary Description:
Provide prompt, dependable, high quality, vehicle sales to customers by using current proactive feature benefit sales techniques.
Key Result Areas:
· Motorcycle Sales
· Customer Service
Major Duties and Responsibilities:
1) Sales Department Managers
· Attain new and used sales quotas as agreed upon with the sales manager.
· Use floor time effectively to meet customer needs and solicit sales of all products.
· Present the features of all products to customers along with their benefits.
· Show each customer advantages of products over competing brands.
· Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
· Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
· Maintain profit margin objective for all vehicle sales.
· Follow procedures to ensure timely and proper completion of all paperwork.
· Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
· Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.
2) Customer Service
· Follow the sales process.
· Greet customers immediately, in a courteous and friendly manner.
· Handle telephone transactions quickly, and courteously.
· Ensure customers are properly qualified for needs, wants, and ability to buy.
· Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
· Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
· Conduct a road test, and pre-delivery inspection prior to delivery to customer.
· Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.
· Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
· Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
· Attend training sessions to keep current with sales techniques and sales department issues.
· Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
3) Other Duties
· As assigned
Supervisory Responsibilities:
· No Supervisory Responsibilities
Commitments:
· Treat all employees and customers fairly, courteously, and with dignity.
· Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
· Remain current with all Sales department training available by reviewing and completing Harley-Davidson University Training Videos and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
· Be prompt and available for flexible scheduling.
· Be honest and fair in all business dealings.
· Meet or exceed sales quotas on a regular basis.
· Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.
Qualifications & Job Requirements:
· Must have the ability to get along with a broad customer base.
· High energy level.
· Excellence communication skills and demonstrated “closing skills”.
· Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
· Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
Physical Demands:
· The noise level in the work environment is occasionally loud.
· Occasionally requires the ability to balance and push a motorcycle.
· Spend the majority of the day on your feet.
Working Conditions
· Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
· Occasionally, exposed to exhaust fumes or other airborne particles.